Hi, Could you introduce yourself?
My name is Brittany Whitlock, I am a boy mom (2 and 5 year old), originally from New Jersey, and I graduated from West Virginia University where I was on the Division I Women’s track team as a sprinter. I totally miss those track days! I founded Big Mood Digital out of my passion for digital marketing. My entire career has focused in digital marketing and e-commerce. The moment I really fell in love with marketing is when I interned at Bad Boy Entertainment in NYC for their marketing department. From there I have worked in different industries from English dinnerware to German housewares, superheroes and wizards with Warner Brothers to the marina and storage industry. I am certified in Google ads and Analytics and I became a certified scrum master to understand Agile methodology!
What are you working on?
I want to be able t0 help people at all points of their digital marketing journey from consulting small businesses to teaching those who want to break into digital marketing or learn more for their business.
I am currently working on expanding my online class library for Big Mood Digital. No matter where someone is in their career or their entrepreneurial journey they can conquer digital marketing to accelerate business.
What are the challenges and successes you’ve faced at Big Mood Digital?
My biggest success which means a lot to me is having people take multiple classes.
It is the best feeling to know you have helped someone expand their knowledge and they are ready to learn more.
For my consulting clients it is when they start to see their brand come to life online and multiply their ideal customers, it’s the reason I love digital marketing, it is so powerful in taking your business to the next level!
A challenge I’m always trying to improve on is better recognizing people’s pain points in the gap of knowledge and confidence of digital marketing. For me because I’ve immersed myself in the digital marketing world my entire career it comes easy to me. For this reason, I am always open to listening and hearing feedback on people marketing experiences to learn how I can help them.
What are your goals?
- Continue to make genuine connections with passionate business owners and those looking to learn more about digital marketing
- Launch 3 new classes by the end of summer
Do you have a mentor?
Lauren Widrick she is a badass! She is my business coach.
Do you mentor anyone?
No one specifically but I am always helping out friends and family with there website’s and digital presence online. I care about them and I want them to succeed.
What could the tech industry do to better foster female talent?
I wish I knew more about the tech industry when I was younger. When I was 13 I built a Backstreet Boys fan website for fun, but it was just a hobby to me. I wish I knew coding was a career, it is definitely something I would have explored more.
If we can infuse the knowledge of what tech career choices are out there in early education, camps, assemblies at school. I think young women don’t know they would excel in the tech industry because they haven’t had the opportunity to experience it first hand.
What advice would you give to people getting into your field? Don’t let the idea of not having a lot of experience or a marketing degree stop you. If you can demonstrate passion it goes a long way! Start by volunteering at a local non-profit to help them with their marketing in social, email marketing , their website, whatever you feel comfortable with taking on. Then put that experience on your resume even if you work for free on the side.
What’s the best and worst advice you have received?
Best advice was from my dad : “ If you fail to plan, you plan to fail” he told me that at a track meet in high school but it has stuck with me and become a part of my work ethic.Worst advice was from an old boss ” ou need to stay later at work it looks like your working hard” Ugh it makes me cringe because I was doing awesome there where I increased online holiday sales by 80% in one year! I didn’t have to be there till 8pm to accomplish that.
Who do you follow? What blogs do you read?
On instagram I am always checking out IG stories from:
My quick look at the news - 6 at 6: @pagefehling
Search Engine Land is a great industry focused blog and I love hearing real women’s stories so I love girlboss.com as well as their podcast.
What’s the best way to keep up to date with what you’re doing? Follow me on insta @bigmooddigital or check out how we can collaborate for consulting and classes at bigmooddigital.com