Could you introduce yourself?

I'm the founder of Lollipuff which started in 2012. I'm an electrical engineer who started a fashion blog. This fashion blog slowly turned into Lollipuff which evolved into a marketplace and is currently evolving into an authentication service.

What are your goals?

To be grateful, humble and understanding. To be the best mother I can be to my sweet daughter.

Fei Deyle

What have been the challenges launching and running lollipuff?

I was not aggressive in raising startup money. Because of our extremely modest startup funds, Lollipuff did not have the fuel that marketplaces need to ramp up exponentially. In hindsight, this was a gift. I do not have to worry about investors. I can focus on what is important which is our customers and less about monetary growth.

What advice do you have for founders entering Y combinator?

Build relationships. There are many AMAZING founders at Y Combinator. I was hyper-focused on the business and wished I had built more friendships.

What did you get out of Y combinator?

A lot of experience and good advice. And, of course, being able to brand a company with YC is always helpful in gaining clout.

How did you get into your current field?

It was a hobby that I enjoyed.

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"After seeing so many success stories about women in tech I knew it was possible"

-Gianina Skarlett,
frontend engineer

What could the tech industry do to better foster female talent?

The problem starts WAY earlier than the tech industry. By the time the tech industry is involved, it's too late. There's a lot of value placed on a woman's appearance over what is between her ears. Girls are oftentimes jealous of bodies rather than what someone else has achieved.

The tech companies do a lot to foster women, and many of them truly appreciate the value of having a diverse workforce. There is a lot of prejudice against women in the tech and startup industry, but the correction has to start much earlier to make any difference. Bigger impact could be made by parenting and media ... which sadly is very very challenging.

Who do you follow? What blogs do you read?

These days I don't really follow anyone. I used to follow a lot of finance, tech, and fashion blogs. Nowadays, if I have a spare moment, I work on my vegetable garden.

What’s the best way to keep your finger on the pulse?

Listening to my customers.

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