The pandemic has challenged numerous industries around the world — from advertising and agriculture, to transportation and education. Of course, the manufacturing sector isn't exempt from its effects, with many factories struggling to keep up with production demands and a reduced workforce.

As such, more manufacturers are adopting smart technologies that will not only allow them to continue operating despite the circumstances, but also to improve efficiency as a whole. Plus, because smart tech can streamline and automate data, it can help managers make more informed decisions too. True enough, the smart manufacturing market is predicted to reach $506.33 billion by 2027 — a huge increase from $204.9 billion in 2019.

One of the biggest drawbacks of smart technologies, however, is that it can be expensive and inaccessible. But Indian entrepreneur Shubha Prasanna aims to change that with EmbedSense Solutions.


What is EmbedSense Solutions?

It is a deeptech startup with the goal of marrying high tech innovation with engineering. Most importantly, EmbedSense Solutions aims to offer affordable software solutions to Indian SMEs.

The idea of creating EmbedSense Solutions came to Prasanna when she was first tasked to embed designs: “I realized the potential hardware development had along with software and the huge gap that existed in the Indian ecosystem, more so in the manufacturing sector.” Prasanna is a telecommunications engineer who became interested in computer programming and algorithms from a young age. She went on to work in companies such as Accenture and Intel (both in India and abroad) for at least 10 years.

Prasanna explains that the company also offers innovative industrial-grade wireless IIoT sensors, which “gather mechanical, electrical, and activity-based signatures from machines." On top of this, the sensors are said to withstand industrial temperatures and harsh environments, while being compliant to international standards.”

IIoT-enabled machines are essentially home smart devices, but bigger. Machines used in manufacturing plants use net ties to meet requirements in PCB design, establishing pin-to-pad connectivity between the schematic and circuit board. Since IIoT sensors consume a lot of power, the process of integrating EmbedSense’s technology is only a matter of finding the right pins to connect it to, optimizing the system’s power delivery.

In recent years, EmbedSense has been gaining some much-deserved recognition. In fact, the company was a finalist in QualComm’s “Design in India” 2020 event. The contest’s objective was to empower Indian startups with advanced technologies, with a focus on the creation of IP by these startups.

EmbedSense’s IIoT products, specifically an IIoT-based Structural Health Monitoring (SHM) solution, aim to address the periodic maintenance rail and road maintenance. With this, structures can be made “smarter” by enabling them with AI and ML, reducing maintenance costs and making it safer overall.

The pandemic has negatively affected the manufacturing industry. But with the company gaining more traction late last year, Prasanna hopes to make up for lost opportunities.

If Prasanna’s story motivates you to pursue your tech ventures, check out other inspiring tech entrepreneurs like Saakshi Malhotra — who aims to be a role model in the tech world, where women remain underrepresented.